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Dismissed7 August 20253362962

744 Halifax Road, Rochdale, OL16 2SQ

Planning appeal 3362962 at 744 Halifax Road, Rochdale, OL16 2SQ (Rochdale Metropolitan Borough Council) was dismissed on 7 August 2025 by Inspector McHugh I, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the appearance of the area.

the erection of 1no. illuminated digital advertisement display unit

Authority
Rochdale Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Not Applicable
Inspector
McHugh I
Postcode
OL16 2SQ

Main issues, as the Inspector framed them

  • The effect of the proposal on the appearance of the area
  • Its effect on the amenity of the occupants of the neighbouring dwelling at number 742 Halifax Road

What decided it

The illumination and changing displays of the digital unit would have a detrimental effect on the character and appearance of the streetscene and would cause unmitigable harm to the amenity of neighbouring occupants.

What the Inspector cited

Development plan policies
Policy P3 of the adopted Rochdale Core StrategyPolicy JP-P1 of the Places for Everyone Joint Development Plan

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Rochdale Metropolitan Borough Council

The authority’s record since 2016 · every decision in 2025

  1. Dismissed3 November 20253373102
    Land South Of No. 2 Bridge Street, Halifax Road, Rochdale, OL12 9AA
  2. Dismissed21 August 20253369165
    276 Yorkshire Street, Rochdale, OL16 2DR
  3. Allowed11 August 20253361040
    Arien Refrigeration Services, John Street, Rochdale, OL16 2HP
  4. Dismissed29 May 20253362182
    431 Halifax Road, Rochdale, OL12 9AA
  5. Dismissed10 March 20253359374
    Gable End of Apartment Building 9, John Street, Rochdale, Greater Manchester , OL16 2HP

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.