431 Halifax Road, Rochdale, OL12 9AA

conversion of billboard advertising display to D48 slimline digital advertising display

Authority: Rochdale Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed illuminated digital advertisement would appear visually obtrusive and strident in a green and spacious residential setting, thereby detracting from visual amenity and local character.

Plan policies cited: Core Strategy Policy P3, Places for Everyone Policy JP-P1

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