Pavement o/s 125 High Road, IG1 1DE, Ilford, IG1 1DE

Installation of an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm

Authority: London Borough of Redbridge
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ingledew I

Main issues, as the Inspector framed them

the effect of the proposal on the amenity of the surrounding area

What decided it

The freestanding advertisement unit would disrupt the carefully balanced street furniture layout and harm the visual amenity of the area by eroding the open and pleasant quality at the end of High Road.

Plan policies cited: Policy LP26, Policy LP28, Policy D8(k)

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