Pavement o/s One Stop, Valentines House, IG1 2DG, Ilford, IG1 2DG

Installation of an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm

Authority: London Borough of Redbridge
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ingledew I

Main issues, as the Inspector framed them

the effect of the proposal on public safety

What decided it

The illuminated digital advertisement would introduce an unreasonable additional distraction in a busy road environment where motorist attention is already critically demanded, thereby increasing the risk of collision and causing unacceptable harm to public safety.

Plan policies cited: Policy LP26, Policy LP28, Policy T4(f)

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