Pavement o/s 176 High Road IG1 1LL, Ilford, IG1 1LL

installation of an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm

Authority: London Borough of Redbridge
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Nutman E

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would create an excessive concentration of street furniture and visual clutter in close proximity to existing objects, causing unacceptable harm to the visual amenity of the area.

Plan policies cited: Policy LP26, Policy LP28, Policy D8

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