Pavement on Island o/s 3-5 Winston Way, IG1 2FS, Ilford, IG1 2FS

Installation of an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm

Authority: London Borough of Redbridge
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ingledew I

Main issues, as the Inspector framed them

the effect of the proposal on public safety
the effect on the amenity of the surrounding area

What decided it

The positioning, scale and illuminated nature of the advertisement unit would introduce an unreasonable additional distraction in an area where demand on attention is already high, increasing the risk of driver error and collision and introducing unacceptable harm to public safety.

Plan policies cited: Policy LP26, Policy LP28, Policy T2, Policy T4(f)

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