Pavement o/s 156-160 High Rd, IG1 1LL, Ilford, IG1 1LL

installation of an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm

Authority: London Borough of Redbridge
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: James A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would result in excessive visual clutter when combined with existing digital advertisements and street furniture, thereby eroding the character of the street scene and causing harm to amenity.

Plan policies cited: Policy LP26, Policy LP28, Policy D8(k)

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