Land on the North East Side of Mellor Street, Rochdale, OL12 6AA

the upgrade of existing 48 sheet advert to support digital poster

Authority: Rochdale Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Rafferty C

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposal would cause visual harm to the conservation area and harm the visual amenity of the area by appearing unduly dominant and visually jarring, and by visually competing with and detracting from the adjacent listed bridges.

The limited benefits of the proposal, including modern advertising capability and reduced vehicular movements, did not outweigh the harm to visual amenity of the conservation area and the setting of the listed bridges.

Plan policies cited: Policy P2 of the Rochdale Adopted Core Strategy October 2016, Saved Policy BE/17 of the Rochdale Borough Unitary Development Plan June 2006

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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