Advertising Right 0713, Halifax Road, Wardle , Rochdale, OL12 9AA

new 48-sheet digital advertising display and removal of existing 48- sheet illuminated advertising display

Authority: Rochdale Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cooper P

Main issues, as the Inspector framed them

the effect of the development on amenity

What decided it

The proposal would harm the amenity of the local area through its visually strident digital format and changing display, appearing out of place and more obtrusive than the existing advertisement in a predominantly residential setting.

The benefits forwarded by the appellant did not outweigh the harm to local amenity identified.

Framework references: 127, 132

Plan policies cited: Policy P3 of the Rochdale Core Strategy (2016)

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