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Dismissed2 September 20213276295

Advertising Right 0713, Halifax Road, Wardle , Rochdale, OL12 9AA

Planning appeal 3276295 at Advertising Right 0713, Halifax Road, Wardle , Rochdale, OL12 9AA (Rochdale Metropolitan Borough Council) was dismissed on 2 September 2021 by Inspector Cooper P, by written representations. The main issue, as the Inspector framed it: the effect of the development on amenity.

new 48-sheet digital advertising display and removal of existing 48- sheet illuminated advertising display

Authority
Rochdale Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cooper P
Postcode
OL12 9AA

Main issues, as the Inspector framed them

  • the effect of the development on amenity

What decided it

The proposal would harm the amenity of the local area through its visually strident digital format and changing display, appearing out of place and more obtrusive than the existing advertisement in a predominantly residential setting.

The benefits forwarded by the appellant did not outweigh the harm to local amenity identified.

What the Inspector cited

Development plan policies
Policy P3 of the Rochdale Core Strategy (2016)
National Planning Policy Framework
Paragraph 127Paragraph 132

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Rochdale Metropolitan Borough Council

The authority’s record since 2016 · every decision in 2021

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  3. Allowed11 August 20253361040
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  4. Dismissed7 August 20253362962
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  5. Dismissed29 May 20253362182
    431 Halifax Road, Rochdale, OL12 9AA

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.