Land to the south of Water Street, Rochdale, OL16 1TL

replacement of two double sided advertising hoardings with one double sided internally illuminated digital advertising hoarding and removal of two further double sided advertising hoardings

Authority: Rochdale Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wildgoose G

Main issues, as the Inspector framed them

The effect on amenity, including the character, appearance and significance of the nearby Rochdale Town Centre Conservation Area and the settings of the Grade II listed Waterside House, and No. 10 Water Street, a non-designated heritage asset

What decided it

The proposed advertisement would reduce visual clutter, increase separation from heritage assets, and assimilate appropriately with the existing modern commercial setting without harming amenity or the character and appearance of the conservation area and listed building settings.

Framework references: 56

Plan policies cited: Policy P2, Policy P3, Policy DM1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

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